Project ›
Corporate Identity

Client ›
Galeria Safia Art Contemporani
Location ›
Barcelona

Safia Gallery opened as exhibition space in 1991 with the aim to promote and disseminate knowledge of contemporary art and artistic practice to everyone. Since then Safia works to consolidate its project in the field of contemporary art. Link art to all the sphere to create culture and society, and to stimulate the collector and the interest in art. It was this last part that we coerced the redesign project of identity: a contemporary, global and especially to stimulate again the “interest in art.” We opted for a very striking and dynamic image, colors, gradients and color transparencies creating a mesh that adapts to every application. The typography is dynamic, moves, trims … No brand exists, no logo exists, but, yes a unified image, “composition, form and color.”

Design and Art Direction Corporate Identity