Platinum is a very special project. It is a place that belongs to another place. It is a restaurant and cocktail space, has to be sophisticated and needs to preserve it glamor, must be modern but with a classic touch. From the outset it was clear to us that there was nothing clear. So much so that we decided to act through two layers and either specify anything in particular, but the two, the set, define the space. The two layers are life changing, amending, each has his life alongside the other, but the two coexist, are needed, creating a symbiosis associate. Yes / No logo, yes / no anagram, yes / no brand.
Design and Art Direction Corporate Identity