Delassus Moroccan is a leading international distribution of fruits, vegetables and flowers. The project was to update and redesign the corporate identity, and identify both Moroccan origin, and in turn as a competitive international business in Europe and North America. We suggested color, dynamism and humanity, and therefore we provided the tag line “The Colors of Wellness” . In its totality is a brand with a lot of “feeling”, dynamic and very attractive. It represents very well the personality of the company and will help a lot in personalization and customer loyalty. From the beginning we decided to renew not only the identity of the company, but the concept that exists outside the client-consumer (image too “childish” and usually mediocre). The humanity of the brand and proximity to consumers (emotions, life, nature, vitality) identifying the services and personality of the company, are well represented by a genuine image in its sector, clearly identifiable and easy retentive, and our view, the forthrightness with which we have dealt with the logo, color and dynamism bet organic anagram, bring sobriety, elegance and personality to the whole brand and corporate applications.
Design and art direction of the brand and the Book of styles